By Meagan Loyst, Associate at Lerer Hippeau & Founder of Gen Z VCs

On Friday, September 17th Lerer Hippeau hosted the first GEN Z VCs SUMMIT in partnership with the Gen Z VCs Community. The event was the first and only gathering in our industry built by Gen Z, for Gen Z. Our historic event virtually hosted over 3,000+ attendees from 71 countries and 60+ speakers — all to create content around empowering the next generation of leaders in Tech & VC.

In this piece, we’ll dive into the four most impactful Gen Z insights from across our 16 panels…


Meet Trust, the latest addition to Lerer Hippeau’s portfolio.

HQ: Los Angeles

Cofounders: James Borow, Sean Friedland, Chris Lorenz, Geoff Anderson, Daniel Druger, Spencer Anderson

The problem: Digital businesses are growing rapidly and effective marketing can be a critical wedge, at times representing 50% of sales. But digital marketing is challenging to navigate; it presents all kinds of hurdles, including volatile and opaque pricing models, an incentive structure that favors the biggest advertisers, and a total lack of clarity on where dollars will be spent best. …


In this series, we dive into technologies and industries we’re excited about, going deep into their change drivers and stakeholders while exploring investment trends and opportunities through an early-stage lens.

By: Jess Schram, Columbia Business School Venture Fellow

Sector: e-commerce enablement: supply chain tech

In a sentence: The future of eComm-enabled supply chain refers to a series of trends and advancements that are helping online retailers improve their logistics processes to operate faster, more efficiently, and more transparently in the wake of changing consumer expectations.

Size and scope: While COVID-19’s disruption alerted businesses to the importance of supply chain resilience…


Meet Cake, the latest addition to Lerer Hippeau’s portfolio.

HQ: Los Angeles

Founders: Mitchell Orkis, Hunter Morris

The problem: While modern brands have emerged across consumer health and wellness categories, from diet and exercise to meditation and mental health, developments in sexual wellness have remained taboo, and underfunded. Today, the $108 billion market for sexual wellness products is served predominantly by incumbent brands in the “family planning aisle.” The outdated products and messaging of corporate incumbents contributes to an awkward, uncomfortable, and often shameful shopping experience for American consumers buying sex and personal care products.

Cake’s solution: Cake is building…


Meet Bookkeep, the latest addition to Lerer Hippeau’s portfolio.

HQ: Brooklyn, NY

Founders: Ruth Ku and Jason Richelson

The problem: Today, SMBs must diversify their revenue streams to be where their customers shop. A typical multi-channel approach includes e-commerce sales online, point of sale systems within retail, and delivery orders through platforms like Uber Eats and Doordash. While front-end sales software has proliferated, back-end accounting tools have not kept up with the pace of innovation. SMBs are left sorting through multiple streams of data, relying on manual reconciliation by accountants and bookkeepers to avoid inaccurate financial statements or costly errors.


Meet Recyclops, the latest addition to Lerer Hippeau’s portfolio.

HQ: Orem, Utah

Founder: Ryan Smith

The problem: To Americans living in large cities and suburbs, access to recycling programs may seem like a standard municipal service. However, 38% of U.S. households do not have access to recycling services in their community. In rural or less densely populated areas of the country, trips to the recycling center may require an hour drive — or longer. Limited access to recycling infrastructure often leaves Americans without the tools they need to meet their sustainability goals and fight climate change.

Recyclops solution: Recyclops offers…


Meet Expressable, the latest addition to Lerer Hippeau’s portfolio.

HQ: Austin, Texas

Founder: Nick Barbara , Leanne Sherred, Spencer Magloff, Ryan Hinojosa

The problem: Today, 40 million Americans have a communications disorder, from lisps and speech delay to stutters and aphasia. More than half go without access to treatment, either due to cost or accessibility. For children, the most common way to access speech therapy services is through the public school system. But, students may not have access to the specific care they need, may not qualify for therapy through their school, and may not be able to afford supplemental…


In this series, we dive into technologies and industries we’re excited about, going deep into their change drivers and stakeholders while exploring investment trends and opportunities through an early-stage lens.

By: Meagan Loyst, Analyst

Sector: The future of pet tech

In a sentence: The future of pet tech refers to a series of trends and advancements that are driving pet adoption, spending habits, and interest in the care and wellbeing of our furry friends.

Size and scope: The pet care industry is a $99Bn market opportunity in the U.S. today, with 85 million families (67% of households) owning a pet…


Meet Mickey, the latest addition to Lerer Hippeau’s portfolio.

HQ: New York City

Founders: Jesse Solomon and Alex Rabens

The problem: International manufacturers are a critical part of the global supply chain. To produce finished consumer products, international manufacturers need to purchase commodities and raw materials like lumber. Many of those raw materials are produced in the United States. Today, there is no technology to empower a supplier in the U.S. — a lumber producer in Oregon, for example — to sell its raw materials directly to an international manufacturer in Asia. Instead, raw materials suppliers are left navigating an…


Update: This position has been filled and the application process has ended.

We’re looking for a full-time Associate or Senior Associate to join our investment team. Our Associates play a central role at Lerer Hippeau, where they source and research new opportunities, diligence companies, and support our current portfolio companies. At Lerer Hippeau, we’re an inclusive and flat organization. We have a strong track record of promoting from within and helping those on our team grow in their roles at our firm. We’re excited to kick off this search.

About us:

Lerer Hippeau is the most active early-stage venture capital fund in…

Lerer Hippeau

Lerer Hippeau is the most active early-stage venture capital fund in New York.

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