HQ: Chicago, Illinois
Founders: Michael LaVitola and Taylor Bloom
The problem: Dominated by gas stations and old school chains, the convenience store industry has failed to keep up with changing consumer shopping trends by neglecting ongoing brand development and a growing demand for locally-focused, curated offerings and experiences.
Foxtrot’s solution: Foxtrot merges tech with in-person shopping experiences by offering customers a menu of craft food and drinks, as well as everyday essentials in physical, neighborhood stores and on-demand, delivered to your door.
Origin story: While attending business school in Chicago, cofounder Michael LaVitola often chose between ordering delivery or making a trip to a bodega for dinner. Seeing a gap in offerings for high-quality goods at neighborhood corner stores, he teamed up with friend Taylor Bloom to build a business that would meet consumers’ evolving demands for quick, quality food and goods.
Why we’re betting on it: Foxtrot has read the pulse of the retail industry by blending e-commerce, on-demand delivery, and brick-and-mortar experiences. The company is addressing retail’s most pressing pain points while building a direct-to-consumer business that’s resonating with its first market in Chicago, and can be replicated in large cities throughout the country.
Our take: Demonstrated by early adopters Sweetgreen and Dig Inn, hybrid online ordering and in-person shopping experiences are proving to be a promising path forward for both food and retail brands. In offering different ways for customers to interact with and purchase products, Foxtrot’s thoughtful brand and data-driven model reflects what will become a viable roadmap for new retail companies trying to reach today’s consumers.