Please welcome Ordway, a simpler billing solution for SMBs

Meet Ordway, the latest addition to Lerer Hippeau’s portfolio.

HQ: Washington, D.C.

Founder: Sameer Gulati

The problem: Small and medium-sized businesses spend an inordinate amount of time and money billing customers, and find that as their operations grow, so does the time they spend on their billing cycles. Those important resources can be better spent elsewhere in the company.

Ordway’s solution: Ordway offers companies a seamless billing and revenue automation platform without exorbitant costs or complex customization. The software provides companies flexibility to design a system that suits their needs, from basic subscriptions to complicated billing cycles.

Origin story: Sameer Gulati spent the last 18 years working at leading SaaS companies, including Intacct, Workday, and Zuora, at the forefront of the billing and ERP revolution. He founded Ordway to fill a gap in the market where companies outgrow point solutions, but don’t want the overhead that comes with larger vendors.

Why we’re betting on it: Fast-growing SMBs strapped for resources don’t want to devote unnecessary time to internal processes, especially those that can be automated with the right software. Until now, no company has offered a sufficient billing alternative that’s both cost effective and flexible. Ordway makes software that makes selling software easier. Every organizational need is being automated by new technology and those companies selling it have their own operational needs. Ordway addresses that pain point by streamlining their billing process.

Our take: SMBs are increasingly leaning on products and services that automate processes so stakeholders can focus on other areas of their growing businesses. SaaS companies such as Ordway will be increasingly important as companies hit that middle pain point and realize they need to find a new vendor to sustain their growth.

Further reading: “Ordway Raises $2.5 Million to Relieve Billing Pains for Growing Businesses

Lerer Hippeau is the most active early-stage venture capital fund in New York.

Lerer Hippeau is the most active early-stage venture capital fund in New York.